In the context of the 2022 presidential campaign, the French newspaper Libération asked Aloïs Marignane to create a captivating illustration to accompany an article exploring the omnipresent role of social networks in contemporary politics. Social media, as major platforms of influence and information, have profoundly marked this electoral campaign, and this illustration aims to capture this reality.
The influence of social networks on the electoral process
The illustration chosen to accompany the article features a close-up of a hand inserting an envelope into a ballot box. However, this envelope is not a traditional electoral contribution. It is, in fact, a social network publication, evoking the role of social media in the electoral process.
The virtual envelope joins a cluster of similar, intersecting publications, suggesting that it is the incessant flow of information, online debates and exchanges on social networks that have had a decisive influence on voters’ decisions. The illustration captures the essence of the 2022 election campaign, where politics is played out as much online as offline.
Libération
Libération, a French national daily founded in 1973, is recognized for its significant contribution to the French media scene. Its rich history and intellectual origins under the protection of Jean-Paul Sartre and Maurice Clavel make it an influential voice in the media landscape. Despite its editorial evolution, Libération remains committed to providing reflection on contemporary political and social issues. In 2020, Dov Alfon became Publishing and Editorial Director, shaping the newspaper’s editorial vision. Libération continues to play a key role in providing analysis of French politics and its impact on society.